Business Feasibility Study Of Aahana Villas In Cisarua, Bogor Regency

Birgitta  Stella; Wulanmeiaya  Wowor

doi:10.8888/ijospl.v4i1.120

Authors

Birgitta Stella Universitas Pelita Harapan
Wulanmeiaya Wowor Universitas Pelita Harapan

DOI:

https://doi.org/10.8888/ijospl.v4i1.120

Keywords:

Business Feasibility Study, Accommodation, Villa, Bogor Regency

Abstract

This study looks into the feasibility of Aahana Villas as an accommodation provider business in Cisarua, Bogor Regency. Aahana Villas is a self-catering accommodation, specifically classified as a select-service resort villa, which offers one bedroom villa as well as recreation and sport activities. The concept of this villa is to provide lodging for small families, with tropical themed villa area and open-air architecture of each building. This study is driven by the growth of tourist in Bogor Regency and high demand of accommodation other than star hotels. As a new business, a series of analysis of four components of the business was carried out to ensure the feasibility of the proposed project, namely market and marketing aspect, operational aspect, organizational and human resources aspect, and financial aspect. The primary data of analysis is gathered through online survey with questionnaire, and secondary data is collected from reliable resources. Based on the financial analysis conducted, Aahana Villas is estimated to report net profit in first year of operation, that is estimated to grow within second year of operation. This study finds that Aahana Villas is feasible to operate and profitable.

Key Words – Business Feasibility Study, Accommodation, Villa, Bogor Regency

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